Yin Yang Cheat

Do you like if somebody thinks you are an idiot?
Yes, you do.

And it seems all kinds of sellers think it this way and treat others as complete cretins. Excuse me if the words are too hard but it's the real situation.

It happened to me many times in my life that sellers or marketers I met learned me such a behaviour to become successful. "Your clients are idiots. They want to be treated as such, and you have to do what they want to make them feel happy." This is the Teaching of a Good Marketer.

The real tragedy is when marketers come to explain you things you need.
They know, there is a hungry audience that needs expertise. They know what to do to demonstrate they are effective experts, they have actual competence. Thinking they know do it is enough to cheat that hungry audience.

The modern educated audience wants alternative medicine.
Here it is.
I receive catalogs from some relative editors and newsletters from some related very known sites. I become furious reading WHAT they offer to read. Not only to read but to follow the authors visiting them in their studios. Bird watching therapy. Flat cleaning therapy. Yin Yang therapy of changes (You have to change every day! This is the law of the existance! This is the sense of the Chinese Phylosophy!). Every book costs about euro 15-20. They are big and with many pictures, 160 pages.

Are we really idiots? Is it enough to use one "attractive" word to obtain from us all our attention, our money, our lives? I remember those ingeneers of high level, I think, that commited suicide following a "clever marketer" in 70-th. He said them to assume the poison before the end of the world will come. They dead all 300 or something like this. He remained alive. A good marketer.

30 years did not change us. We continue to follow clever marketers that cheat us openly. And we are happy to be cheated! WHY???